How to Use Tik Tok for Local Marketing

TikTok is a popular social media platform, with over a billion active monthly users. It is currently the second-largest social media platform in the world, after Facebook. The best thing about TikTok is how easy it is to use for marketing. Simply create a free account, set up your display name, and you're ready to start posting videos.

The best thing about these videos is how easy it is to share them. When you post a video, your followers automatically have the ability to share it on their social media platforms.

This means that you can easily spread your content to hundreds of thousands of people, all while being eco-friendly and cost-effective.

Tik Tok for Tampa Marketing

TikTok is a social media platform, so you're used to seeing a mix of text and images. But, what makes this platform different is the fact that it is so visual.

As a marketer, this is a great place to be. With so many visually-oriented platforms like TikTok and Instagram, users have grown to love watching videos of others' products and services. So, if you have a story to tell and a product to promote, these are the platforms to do it.

Make You Content Searchable Locally

One of the things that makes TikTok stand out from other platforms is its focus on tagging videos. This feature allows users to easily find content that is most relevant to them.

Tagging your content is a great way to draw more interest from your followers. When you tag a video with keywords, it gives your video a whole other level of visibility. For example, if you want to promote a weight loss scheme but you've tagged your video with the keyword "lose weight", your video will appear in the results when someone searches for that keyword.

TikTok is a place that users can discover new things. If you're searching for a new health product, you can easily find relevant videos to watch and learn from. Or, if you're a fashion-related business, you could become the next big thing on TikTok by creating stylish content that will resonate with the audience on this popular social media platform.

Create Videos to Establish Your Authority

Even before you've established yourself as an expert in your field, you can start creating videos to establish your authority. Simply do your research online, and see what others are saying about the topic you'll be covering. If possible, visit relevant websites and read online reviews to see what others think about the products and services you'll be discussing.

When you establish yourself as an expert in your field, you'll have the opportunity to create high-quality videos covering everything from breaking news stories to in-depth tutorials on the most popular products.

TikTok is a Popular Choice Amongst Gen Z And Millennials

According to HubSpot Blogs research, 46% of respondents said they used TikTok, while 25% said they would use it in the future. This is interesting because these respondents were part of the first wave of digital natives to grow up with smartphones and the Internet.

In a nutshell, these are the generations that grew up with the smartphone in their hands, and the knowledge that it is possible to access information at the touch of a button. Technology has enabled these individuals to develop an expertise in a number of areas, but they've found a special place with regards to marketing on social media platforms.

To quote the survey results, “TikTok is a goldmine for Millennials and Gen Z when it comes to content that relates to marketing. Since Millennials are more likely to use TikTok than other platforms, it makes sense that marketers would want to be there.”

What does this mean for marketers? It means that if you're not on TikTok, you're missing out on a huge audience. With over a billion active monthly users, this is a place where today's marketers can find an audience and grow their following.

Using Tik Tok for Tampa Marketing

If you’re looking to use Tik Tok for your Tampa business, contact us today! We’re a local Tampa social media agency with experience in small businesses and large restaurant groups - we’ve done it all! We’re the experts in local Tampa marketing. We service areas including:

• Tampa

• St. Pete

• Lakeland

• Sarasota

• and more!